Asset protection is particularly important in two areas of the law. The first is in bankruptcy in which it is important for businesses and individuals to protect their assets from potential, as well as actual, creditor claims. Unfortunately, trying to protect assets on the eve of a potential bankruptcy filing is often too late. In addition asset protection is also important in the context of the relationship of businesses and business owners with their, lenders, vendors, suppliers and customers. Asset protection is also a major consideration in the context of estate planning. As with estate planning in general, asset protection planning must address each client’s specific concerns and needs. Various planning techniques, trusts and language In wills and trusts can be used to shelter personal financial assets from potential creditors, from unreliable family members and can assure that the client’s assets are preserved and used in the way the client intends. These techniques should be used in conjunction with more traditional estate planning techniques.